Coremetrics Tagging of BankofAmerica.com
As Technical Delivery Lead, I designed the strategy and implemented the code that enabled us to deploy this third party tagging and tracking functionality within the select high revenue sections of BankofAmerica.com.
I worked closely with our vendor contacts in resolving technical issues and our business partners to meet their dynamic reporting requirements. The project met and surpassed our original business requirements that it became a key operational tool in our day to day operations. It has since been deployed across the thousands of pages across BankofAmerica.com monitoring traffic patterns for at least 90% of the site.