Higher Standards Brand Rollout
At Bank of America's Globals and Home Page Team, part of eCommerce Technolgy Division we launched the Higher Standards brand for which we won the Webby Award in the Banking & Bill Pay category in 2006. The site's user base has grown 10 times in the span of 5 years.
I was involved in the implementation of visual design specifications by our internal User Centered Design and Research Group into site wide assets such as CSS stylesheets, XSL templates, rich media content and ColdFusion Custom Tags in the current look and feel. These shared assets were used by the product content and application pages for consistency, reusability, and ease of maintenance.