Conceptual photography is a genre of photography that places more emphasis on the concept or idea behind the image rather than the aesthetic value of the photograph. It is a type of photography that seeks to convey a message, story, or idea using visual images, often with the use of symbolism, metaphor, or other literary devices.
One of the pioneers of conceptual photography is the artist Sol LeWitt, who explored the concept of "seriality" in his photographic works. His "Serial Project" series is made up of a series of photographs that show different variations of a single subject.
Another notable figure in conceptual photography is Cindy Sherman, who is best known for her self-portraits that challenge gender stereotypes and societal norms. Sherman's photographs often feature herself in various guises and costumes, exploring different roles and identities.
Hiroshi Sugimoto is another well-known conceptual photographer, whose works often explore the nature of time, memory, and perception. Sugimoto's series "Seascapes" and "Theaters" are notable for their stark, minimalist style and their exploration of the idea of "empty space."
Other notable figures in conceptual photography include Bernd and Hilla Becher, who are known for their "typologies" of industrial structures, and Jeff Wall, who creates large-scale photographic installations that often reference art history and cultural icons.
Overall, conceptual photography is a genre that challenges traditional notions of photography as a medium for capturing realistic representations of the world, and instead seeks to use photography as a tool for exploring ideas and concepts in a more abstract and thought-provoking way.