Grasse, France is known as the perfume capital of the world and has been at the center of the perfume industry for centuries. It is situated in the hills of the French Riviera and has a long history of cultivating flowers and plants for their fragrant essential oils, which are used in perfume making. Some of the most important perfumery ingredients, such as jasmine, rose, and lavender, are grown in the surrounding fields.
Grasse is also home to some of the most famous perfume houses in the world, including Fragonard, Galimard, and Molinard. These perfume houses have been passed down through generations and continue to produce some of the finest perfumes in the world.
The town of Grasse is also known for its prestigious perfume schools, such as the Grasse Institute of Perfumery, where aspiring perfumers can learn the art and science of creating perfumes from the world's top experts.
Overall, Grasse's rich history, abundant natural resources, and exceptional expertise in perfume making have made it a mecca for the perfume industry, and a must-visit destination for perfume lovers and creators alike.