Santa Maria Novella, Florence

Monday, February 27th 2023

Santa Maria Novella is a perfume house with a long and fascinating history. The brand traces its origins back to the 13th century, when the Dominican friars established an apothecary in Florence, Italy. The friars were renowned for their expertise in creating natural remedies, perfumes, and cosmetics, and they quickly gained a reputation throughout Europe for their high-quality products.

Over the centuries, the apothecary's offerings evolved to include a wide range of fragrances, soaps, and grooming products. Many of the products were based on the same recipes that the Dominican friars had developed centuries earlier, and they continued to be made using only natural ingredients.

Today, Santa Maria Novella continues to be based in Florence, and the brand is known for its commitment to tradition and quality. The products are still made using natural ingredients, and many of the fragrances are based on original formulas that date back centuries.

Some of the most famous fragrances from Santa Maria Novella include:

  • Acqua di Colonia: This fragrance, which is also known as "Eau de Cologne," was first created in the 18th century. It features notes of bergamot, lemon, lavender, and rosemary, and it has become a classic scent that is still popular today.

  • Potpourri: This fragrance is based on a recipe that dates back to the 16th century. It features a blend of herbs, spices, and flowers, and it is said to have a calming and relaxing effect.

  • Melograno: This fragrance is made from pomegranate, and it is said to have a bright, fruity scent that is both refreshing and invigorating.

Overall, Santa Maria Novella is a brand with a rich history and a commitment to quality and tradition that has made it one of the most respected names in the world of perfumery.


Santa Maria Novella is known for its high-quality fragrances and skincare products, and some of its best-selling products include:

  1. Acqua di Colonia: This is the brand's most iconic fragrance and has been popular since it was created in the 18th century.

  2. Melograno: This fragrance features notes of pomegranate and is popular for its refreshing and fruity scent.

  3. Crema da Barba: This shaving cream is a best-seller for its ability to provide a smooth shave and leave the skin feeling soft and nourished.

  4. Acqua di Rose: This fragrance features the delicate scent of fresh roses and is popular for its romantic and feminine aroma.

  5. Sapone al Melograno: This pomegranate soap is popular for its moisturizing and nourishing properties, leaving the skin feeling soft and hydrated.

  6. Crema Per Le Mani: This hand cream is a best-seller for its ability to hydrate and nourish dry and chapped skin.

Overall, Santa Maria Novella's best-selling products are those that combine high-quality ingredients with unique fragrances and effective skincare properties.